Project Overview
This project is a comprehensive report designed to address key challenges and opportunities in content marketing. Created for an audience of industry professionals, the aim was to combine data-driven insights with a visually engaging and professional presentation.
This project is a comprehensive report designed to address key challenges and opportunities in content marketing. Created for an audience of industry professionals, the aim was to combine data-driven insights with a visually engaging and professional presentation.
Problem / Goal
The challenge was to present complex data and insights in a manner that is both accessible and compelling. The goal was to highlight the theme of "discontent" in a way that visually contrasts progress and challenges, encouraging critical thought and discussion.
The challenge was to present complex data and insights in a manner that is both accessible and compelling. The goal was to highlight the theme of "discontent" in a way that visually contrasts progress and challenges, encouraging critical thought and discussion.
Typography: The contrasting use of bold and elegant typefaces emphasizes the tension inherent in the report's theme. The split design in the logo variations visually represents "content" and "discontent."
